How to make space to create a new, signature offer

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Hello and welcome back to the podcast.

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I'm excited to share

today's episode with you.

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It's going to be full of some really like

tangible takeaways and steps that you

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can implement in your business if you

are finding yourself in this situation.

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And so this podcast is for you if you

are wanting to create a new offer in your

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business, specifically like a group offer

and something that is going to maybe be

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a signature offer in your business or

something that you know that you will be

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launching repeatedly in your business, but

you feel like you currently do not have

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the time to put into the creation process.

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So maybe you are fully booked

with one to one clients.

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You are, um, a parent, a mother, a father,

you don't have like the time in your

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schedule to dedicate like time whenever

creativity pops up, um, or maybe you have

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some other situation going on, meaning

that you don't have endless amounts of

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time to dedicate to the creation process,

or at least you don't feel like you do.

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And so I want to give you some tips.

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tangible tips here to really

support you in finding that time

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and to simplifying the process.

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And I am not one to sugarcoat things

like creating a new offer, particularly

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something that you intend to be

a core part of your offer suite.

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It does take time.

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It does take effort, especially if

you want to set it up to run smoothly

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and create incredible results.

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It's going to take time and effort.

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But, um, yeah, when you have the

right things in place, it can

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really simplify that for you.

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So, we're gonna dive in.

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I think I've got about six things

to touch on here, and let's go.

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Okay, so the first thing that I would

often suggest to anyone who comes

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to me and says, anything about not

having enough time is, I want you to

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start by doing an audit on your time.

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And this is not so I can turn

around and say, look, you have all

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this time that you didn't realize.

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But I often think we don't actually

realize how much time we are

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spending on certain things in our

business that don't actually need

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us to give that amount of time to.

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And so what you want to do here is

firstly, download some sort of time

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tracking tool that you can install on

your computer, on your computer browser.

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So, um, a common option

here is going to be toggle

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L note on the end, I think, or I

use ever hour in my business, but

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I think it's only a paid option.

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And I use that because it integrates

really well with ClickUp my project

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management tool and my team.

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Anyway.

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So you want to download some

sort of free time tracking tool.

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And then for the space of, I would say

like one to two weeks, I want you to track

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absolutely everything that you do in your

business, whether it's like something

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really small, like checking your emails.

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Sending an invoice, responding

to a client email or whatever to

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the things like creating content,

responding to client boxes, um,

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getting on client calls, getting on

internal team calls, like absolutely

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everything you do in your business,

I want you to track your time for.

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And the purpose of this is that

we want to have a good snapshot

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of what your average average.

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Week day looks like so that we

can figure out what things in your

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business that you are currently doing.

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Can you either delete, delegate, or

delay in order to free up some more time?

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So delete is obviously things that

we just don't need to be doing.

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Delegate is something that we are

doing, but we can hand that task over

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to someone else or delay is like, cool.

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Maybe it's not important for

me to be doing that at that,

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at this particular time.

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And I can push that project.

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Or that task forward a little bit.

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Okay.

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And so once you have done this

and you have audited your time

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and you have all of the data,

you're going to have some really.

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Interesting insights that you can look at.

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And I guess what I want you to see

here is look at the amount of time that

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you are spending in things and what

ROI you are getting on them, because

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you might not realize that you are

spending like four hours a week creating

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social media content, and you're only

posting a couple of things a week and

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you're spending all this time, like

fiddling with Canva graphics, when

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that is something that you can either.

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Delegate to someone else.

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If you've got a VA or someone in your

team that can take over that task,

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or maybe it's just that you realize

that, and then you think, okay, cool.

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I'm going to put a limit on myself.

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I'm going to stop being such

a perfectionist, or maybe I'm

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going to purchase some templates.

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pay a graphic designer to create me some

templates to really cut down on the amount

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of time that I am spending in that area.

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It could also look like you realize

that you are spending way too much

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time doing certain things, um, in

the delivery process of your offer.

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Like maybe you are spending, um,

you know, maybe you're spending

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like three times the amount of time

responding to a certain client in Voxer

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compared to all of your other clients.

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And this leads perfectly into my

second tip, which is to check in

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with your boundaries with clients.

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So where are you over delivering

in a way that is depleting you

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rather than like filling you up?

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And like I said, this could look like

with one of your clients, you're spending.

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like a disproportionate amount

of time responding to their voxer

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messages and their requests to look

at things compared to everyone else.

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And it may mean that you need to, um,

revisit what your contract states and

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what your boundaries are with like

methods of communication with clients.

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It could be that you realize that, um,

you know, you offer your clients one hour

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calls within their contract, but your

average call time is an hour and a half.

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So you might just need to clean that up.

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And I want you to look at

this on, um, both sides.

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Like, where are you stepping

over your own boundaries?

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Maybe you're responding out of hours.

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You're reading messages from your clients

out of hours because you feel like you

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need to always be available when you've

clearly communicated to them that you

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are only available between certain hours.

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And.

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Also, where are your clients

overstepping your boundaries?

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And you might need to, you know,

revisit those with certain clients

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okay, and the next one is looking at

your schedule and your commitments and

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seeing where you can Um, change things up

a little bit to create some more space.

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And so what I want you to think about

here is what are your commitments

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and when are you required to show up

for certain things in your business?

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And is there anything that you

can do there to create some extra

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space that you can dedicate to?

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Creating your new offer or being more

creative in your business, learning

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the skills that you need to learn

in order to create this new offer.

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And so something that I do in my business,

which I only introduced Um, at the

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start of the year, actually, was I have

one day per week where majority of my

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clients know that I am not responsive.

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Like, I tell them this is a day that I'm

not online and, um, you know, I won't

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be responding to messages in Slack.

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I won't be actioning certain tasks.

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Like, I have team members that are

still actioning things on that day

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for them, but I'm just not available

to respond to, um, and action things

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that I would normally be actioning.

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And that just means that I know I

have this one day in my business where

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no one is expecting anything of me.

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I'm not like being pulled

in different directions.

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And I can really, um, really

sink my teeth into working on my

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business rather than in my business.

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And that is a day where I would

spend creating content for my

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offer or strategizing what that

offer might look like, et cetera.

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And even though I still do those

things on other days, having that

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dedicated day to that type of

work has been really supportive.

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And so you might look to introduce

something like that into your schedule,

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whether it be one day per week or, you

know, a week per month where you are

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not, um, taking any client calls or not

available on Boxer and things like that.

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And you might be thinking, as I'm

saying is that like, cool, that's.

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A cool idea, but like I

currently have things in place.

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I currently have clients.

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I can't really change that until So,

you know, I get new clients, but I

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definitely want to challenge you on

that because there's nothing to say that

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you can't change the way that you are

currently working with clients as long

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as it is like mutually beneficial and

everyone is on the same page and agrees.

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So Bye bye.

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This might look like simply reaching

out to your current clients and

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saying, Hey, I want to change up

the way that I work and my schedule.

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Would you be open to this?

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And, you know, it might mean that

let's just say you're looking

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to cut out a day per week where

you're not responsive to clients.

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If you're currently responsive like

four or five days per week, And it could

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just say like, Hey, I, you know, want to

propose, like I won't be online on this

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certain day of the week, but given that,

you know, that's going to cut your time

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down, I'm happy to add on, you know, an

extra week of Voxel support to the end

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of our package or something like that.

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And so we can just get really

creative about the way that we are

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currently running our business and

opportunities to make some changes to

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free up a little bit of extra time.

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Okay.

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So moving on, the next one is.

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Having a process in place that

you can follow and having the

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support to create this new offer.

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I think when we are doing things

by ourselves and we don't have Some

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like guidance to keep us on track.

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We can get really overwhelmed

with like all of the things.

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And I can't remember if I

said this already, but I am

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not one to sugar coat things.

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And there is a lot of work and effort

that goes into creating a new offer.

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And if that is not something that

we have done before, it can be a

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really overwhelming process, right?

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But.

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It's actually quite simple.

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You just need to know the steps

involved and have, um, a bit of a

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framework to follow and something to

keep you on track rather than just

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getting overwhelmed with everything

and then taking no action at all.

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So this might look like investing

in some sort of support to guide you

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along that process, to be your sounding

board, to support you with knowing

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like what's important and what's not

important in following this process.

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And so if that is something that you

want support with, then I definitely

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encourage you to reach out, send me a DM.

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I would love to support you with that.

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But I think when we are kind of going

into the process blind, it can feel a lot

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more overwhelming than it needs to be.

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Okay.

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And so my final point here is

to run the first round as a.

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Pared back version of what

you ultimately want to create.

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So this is like a similar concept

to you having a bait around, but.

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I don't really think you

should have a colon alpha.

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Uh, a bite around the

first time you launch it.

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Um, but essentially what I mean by

this is having a, having the first

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round, the first launch of this.

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Um, where you intentionally deliver

the experience a little bit pared

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back, so that you can create a

little bit of income to free up some

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time to then go back and refine the

process, add some more things in.

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And, you know, maybe it's that you create

enough money in your first launch that.

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Um, you can cut back on some one-to-one

clients so that you do actually have

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time to do that and the space to do

that before you then launch it again.

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And.

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This might look like delivering your first

round, where you have all of the teaching

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content done in live calls rather than.

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Um, prerecorded stuff with

workbooks and things like that.

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And then you can either choose to use.

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The same content, like what you recorded

from the live calls as pre-recorded

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videos for future rounds, or maybe

you just then have the time to go back

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and, um, pre-record all the content.

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Nicely with a nice setup, et cetera.

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And so essentially the mindset here

that we want to have is delivering

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the office still in a really like.

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Um, In a really beautiful way

and having integrity around the

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product that we are offering.

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But doing it in a way that is not going

to take up so much about our time, make

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sure that we're charging accordingly

for that experience, but creating

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enough income so that we can then maybe

cut back on some, one to one clients

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create a bit more space in our schedule.

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And then be able to go through

and refine the offer and put some

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more time, um, into future rounds.

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And so that leads perfectly into my

final point, which is, um, I can't

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remember if I said my last point was my

fun point, but this is the final point.

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We just having the mindset

that the creation process

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and the work that goes into.

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An offer besides just delivering

on it is never one and done.

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It's not something that we can

like set up once and then never

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have to worry about again.

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Um, especially if this is

an offer that you intend to.

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Um, Yeah.

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Be a core part of your business.

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Like it's going to require

you to go back and refine it.

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And you know, when you have the experience

of taking more people through this offer,

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there will always be things that come

up that you probably want to go back

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and add into your offer or change or.

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Um, those sorts of things.

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And I think that when we have this

mindset, That we're always going to

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be in the process of creation some way

it can take the pressure off having to

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get it all right from the beginning.

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And the point that I want to leave

you with is that it doesn't need

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to be perfect and it's probably

never going to be perfect.

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And that is perfectly okay.

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Okay.

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So that is everything that I have to

say, at least for now on the topic.

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My dog is currently scratching at my

arm, begging me to take him for a walk.

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It is four 30.

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And so that is when my.

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Workday usually ends when my dog

Neos says it's time for a walk.

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So I'm going to leave it there.

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Thank you so much for

tuning in and I'll see you.