Slow sales? should you cancel your launch???

Speaker: 00:00:05

, Let's talk about that moment in

a launch that makes you want to

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throw your laptop out the window.

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The moment where you have sent the emails,

you've done the Instagram stories, you've

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poured your heart into it, and yet.

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Nobody's commenting.

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Nobody's sending you messages.

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Nobody's replying to your emails,

and no sales are coming through yet.

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And you are sitting there thinking, shit,

should I just cancel this whole thing?

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Go out there, get a normal job,

and , I'm not cut out for this because.

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If that is you or you have ever

been there before today, we're gonna

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unpack exactly what to do when nobody

is buying yet during your launch.

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And the very first thing I want

you to know is that you are not

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alone in this exper experience.

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Even the people that you look up to

that are making multiple six, seven

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figures in their business that have

highest launches back to back to back.

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Those people will still have days

where no sales come through, and they

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will still have days and launches

where they feel like they are not

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doing enough and something is going

wrong and they need to fix it.

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And it doesn't mean that

your launch is failing, okay?

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It means that you are in a

very natural launch cycle.

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This launch cycle will look different

for everyone, but there is always going

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to be a period in your launch where

sales are slower than at other times.

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And obviously if we are not seeing

the results that we want during

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a launch, there are always things

we, we want to be mindful of.

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We might wanna pivot, we might

wanna introduce something new.

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But, um, yeah, I really want to

kind of unpack this in this episode.

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And the other day I was talking

to a friend who is a, um.

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Who is also in the online, online

space, and we were talking about how

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the biggest challenge in a launch, and

to be honest, I think in your business

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in general is when you have to hold the

vision, when there is no solid proof,

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yet when you're doing the work and

there are no results coming through.

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This is the hardest thing,

especially in the world where we are

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programmed for instant gratification.

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We expect to do something

and get an immediate reward.

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That will not always

happen in your business.

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More often than not, that will not

happen, and you have to have the

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capacity to hold the vision and trust.

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It is all going to work out, and

this is where more often than not

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most people are going to tap out.

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And you need to develop this skill.

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You need to become comfortable in the

discomfort of when nobody is buying

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your shit, nobody's commenting on your

post, and it feels like nobody gives

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a shit about what you have to say.

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That is the moment where you

have to continue showing up.

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So.

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Let's dive into this.

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First question to answer here is,

should you cancel your launches?

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If, if nobody is buying, and my answer,

99% of the time is going to be no.

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Whenever you have feelings come up

of like, I wanna push this launch

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back, I wanna cancel it most of

the time to you, I want to say no.

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Stick out your plan, because here is

what happens in almost every launch.

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You'll open the car and maybe you have

an early bird bonus or some sort of

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incentive for people to buy straight

away, whether it be a discount or

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a bonus call, or some non-monetary

bonus, and that will make people buy.

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Within the first few days, there's

gonna be those people that are

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sitting in your audience that are

waiting for you to open cart and

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they're ready to buy straight away.

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Sometimes that might be

majority of your audience.

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More often than not, I find it's

the minority of your audience.

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And then after that, you will

hit a mid-launch lull where it

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could be that sales slow down.

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And then right at the end you will get a

spike in sales where the urgency kicks in.

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But if you pull the plug and change

your plan during the lull, you

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will never give yourself the chance

to see that spike at the end.

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And what happens is, especially if we

have been clearly communicating when

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our launch ends, if we're throughout

the whole launch saying, okay,

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doors close on the 20th of August, that

is your last chance to buy, and then

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it gets to say a few days or a week

before there, and you are not happy with

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your results and you move the date you

were gonna lose trust with people that

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in their mind knew they had a week to

make their buying decision and maybe

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they just needed a bit more content.

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They needed you to answer

a few more questions.

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There's also gonna be people

in your audience that will just

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always buy at the last minute.

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I know for myself personally,

I'm the type of buyer where.

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I won't comment on your post.

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You've probably never had

a conversation with me.

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And then at the very last day, at the

very last minute, I will buy your offer.

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Even if I made my decision weeks

before that, I was going to buy it.

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I need that urgency of time to

help me make the final decision.

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And more, more often than

not, that is how I operate.

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I recently invested in . A coaching

program, which is almost five figures.

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And I didn't, I , other than the call that

I booked into, um, for my application,

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which was part of the process, I couldn't.

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Couldn't buy without having a call.

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I had no other communication

with the person.

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I was just consuming their content,

answering my questions on my own, through

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their content, going through my process.

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I knew the deadline.

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I knew when I had to book a call for.

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I booked it at the last minute,

and then I signed up and paid.

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And so if you go ahead and change your

launch, because you're not getting the

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validation of consistent sales throughout

your launch program, there are gonna be

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people like that that you lose trust with.

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And so this is not to say that

never change your launch plan.

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I think there's always times where

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. You know, you will have that intuitive

knowing and you have to discern

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whether it's , I'm just scared I'm

gonna make no, no sales, versus , this

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is actually what is right for me in

this launch to change, change the

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plan, change the dates, et cetera.

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But , if you are just making that

decision based on the fear that nobody

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is going to buy your offer, then my

biggest suggestion to you will be , just

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hold strong and trust the process

because you will never know whether your

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launch strategy was gonna work or not.

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If you changed the course last minute.

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Okay.

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Obviously quite passionate about that.

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Got on a bit of a riff, but I wanna

give you four practical things

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that you can do during your launch.

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If nobody is buying, you're feeling

things are too quiet, you're in

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that uncomfortable middle, , am

I any good at what I'm doing?

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Moment.

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And these are four things that you

can do to kind of like make sure

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that nothing has gone wrong and just

kind of get some tweaking into your

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launch, your messaging, your content,

et cetera, to try and up your sales.

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So the first thing to do

is to check your reach.

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Maybe it's not that you're messaging is.

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Is off.

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It is just that not enough

people are seeing it.

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And this is where people can kind of go

wrong, is underestimating how much, how

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many people they actually need to see

their content to hit their launch goals.

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And so things that you might wanna look

at is your content, how many people are

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viewing it, whether that be your story

views on Instagram, um, your email open

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rates, you can look at your website views.

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This is why I suggest having Google

Analytics set up, or at least having your.

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Pages and your sites on a platform

that has really good analytics.

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Um, and so I'll give you an example

actually for one of my clients

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recently who is in a launch.

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We realized a few days into her

launch that her DNS records, which,

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um, verify her domain to her email

service provider had been removed when

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she updated her website by accident.

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Her deliverability had

tanked a little bit.

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Her open rates were a lot lower than

we expected, and we were able to fix

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this because we noticed that early on.

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There were a few signs that we

picked up that something wasn't quite

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right with her emails, and it wasn't

necessarily because sales were slow or

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anything that because it was only the

first couple of days of her launch.

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But this is where it's also really

good just to check in with everything.

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If you're not seeing the results

that you want, just to make sure

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that nothing has gone wrong, right?

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That everything is

working as it should be.

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People are actually seeing the

content that you're putting out there.

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Secondly is you want

to check your urgency.

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So have you given people a reason

to act now instead of someday later?

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And so.

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When I talk about urgency, there are two

types of urgency I like to talk about.

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There is natural urgency, which comes

from having a really strong offer, which

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I'm gonna get into into the next point.

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But then there is also time bound urgency.

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And your time bound urgency is gonna

be things the doors closed soon.

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And I've clearly communicated that.

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There's some sort of bonus, uh,

there's some sort of discounted price.

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Um, something that is going to give them

a little bit of a push to act right now.

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And so.

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You also wanna make sure with this

urgency, it is actually something

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that is people are gonna want.

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You don't wanna just throw in

random bonuses into your offer.

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You want to be strategic about what

the bonus is or what purpose it serves.

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That's something that I kind of go into

in detail with my clients and in my

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group program around, um, launching,

creating, selling Group offers.

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And then the third point is.

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Around your natural urgency.

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So checking the positioning of your offer.

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So are you positioning your

offer as a solution to a real

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problem, or does it sound like a

nice little extra nice to have?

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So, when an offer has natural

urgency, it is solving a problem

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that someone has right now.

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So people will buy to solve a problem.

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They will invest in order to

move away from pain and to

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reach their desires quicker.

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And so if you, if your offer.

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Is not solving a problem that

someone's experiencing frequently,

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whether that be like weekly, daily,

whatever, and it's not helping them

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move towards their bigger vision.

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That is the vision on their heart.

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It is something they really,

really want, really, really desire.

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Then it's not gonna have that

natural sense of urgency.

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We wanna make it sound essential and

something that they will prioritize in

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their business or in their life right now.

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And then my final, fourth and

final piece of advice is the least

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sexiest, but the most important

editor is to just keep going.

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Your launch will not hinge on

like one piece of content, one

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story, one email, or nothing.

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It is a series of touch points

that will build the trust and

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momentum with your audience.

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You need to keep showing up, talking

about the problem you solve, sharing the

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transformation, answering objections,

and reminding people to join.

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Even when nobody is buying it is 5 0 8.

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My dog is ready for his walk at

the park and I'm like, almost done.

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And I really wanna finish this

off, but I'm sure that you can

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probably hear him in the background.

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If you are sitting there thinking,

Steph, I don't wanna be annoying people

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by showing up so much that I want you

to remember this key piece of advice

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and that is nobody is paying as much

attention to your launch as you are.

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If you feel like you've already

said it, chances are most of your

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audience have not seen it yet.

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And your job isn't to just say it once.

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It's to say it multiple times in

different ways from different angles

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until the right people finally get it.

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You will sound repetitive in your

launch and you just have to deal

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with that and keep going and.

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Just trust in the process and whether

that means in the end your launch

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works out exactly as you wanted it.

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That's great.

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If in the end, your launch doesn't

go as planned, you will have so much

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valuable data in order to launch

the next time in a different way.

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And this is also why I'm such

a big fan of having like.

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Core offers in your business because

it's one that you can like collect

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data on, you can relaunch and you can

really refine your processes around.

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And yeah, so much more I could say on this

topic, but I'm gonna leave it at that.

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I would love to chat to you about this.

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So if you have any questions or you wanna

share any reflections with me around

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this episode, then please feel free to

drop into my inbox in on Instagram and I

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will chat to you on next week's episode.

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Okay, bye.