"I've been hiding" - a riff on business growth
In this episode, I dive into what’s really been going on behind the scenes of my business in 2025—aka the year that’s quietly become my most transformational (and most profitable) yet.
We talk about:
- Why I took a 3-month social media break—and what I learned from it
- The “hiding” energy I didn’t realise I was operating from
- What it actually looks like to expand your capacity and hold more
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Transcript
Hello, hello and welcome back
to the Spacious Scaling Podcast.
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:I am so excited to be here with you today.
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:This is actually the first episode
I have recorded in quite a while.
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:Definitely all year.
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:Um, but I'm excited to be, to be back
with you today, getting back into
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:the swing of things, restarting the
podcast has been on my to-do list.
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:For basically the whole year.
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:Um, and it's July 8th and
I'm here and I'm doing it.
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:And that is all that
matters that we get it done.
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:Um, it's currently quarter past
three in the afternoon, and I feel
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:like I could be a little wishful
trying to record this episode.
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:Now, this is normally the time of
day where my dog and my cat are
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:getting a little bit restless.
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:They want me to play with them and.
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:Yeah, we're just gonna see how it goes.
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:We'll see how it goes.
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:Um, but for today's episode, I'm excited
to just kind of like get back in the swing
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:of podcasting and recording episodes.
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:Um, I wanted to give you a little bit of
an update on how things have been going
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:in my business for the last few months.
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:Like, what are some big mindset shifts
that I'm kind of been working through
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:and I'm on the other side of, or at
least feel like I'm over the hump of?
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:Um, and then, yeah, just
share a bit of an update.
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:I've got a loose plan for the
episode, but we're just gonna riff.
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:We're gonna see what comes
out, who, who knows really.
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:So, um, yeah, it has been, like I
said, I think the last time I recorded
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:a podcast episode was late last year.
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:I also took a bit of a
break from social media.
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:Um, this year as well, I took like three,
I think three months off where I was
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:still consuming content for most of that.
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:Um, but I just didn't
post anything on my feed.
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:I didn't post anything on my stories.
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:I just kind of let go of the guilt that
I have previously felt when it comes
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:to showing up on social media, or I
guess not showing up on social media.
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:And I gave myself a break from it
because I was just really desiring.
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:Not showing up on social media.
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:And I think in the past when I have
felt that, I felt like I haven't wanted
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:to post, I don't have anything to,
anything to say or anything to share.
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:I've made myself wrong for that.
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:And I've felt bad about like not doing it.
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:And I've had the thought of like, you
know, my, my business needs me to show
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:up, which obviously we need, we need to
show up in some capacity in our business.
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:But also I am so grateful that I've
built a really successful business of.
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:Like networks and referrals and delivering
a great experience to my clients
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:that they share me with other people.
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:And I have a business model
that is like primarily retainer.
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:So lead generation is not as
important to me as it is to
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:other types of business owners.
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:And for the first time in my life, I just
let myself have a bit of a permission
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:slip to not show up on social media.
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:And it was.
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:So amazing.
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:Exactly what I needed.
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:And yeah, 2025 so far has been like the
most transformational year in my business.
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:I feel like there's been a massive
energy shift, which is kind of
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:what I wanna talk about today.
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:And yeah, things are just feeling
really different in business.
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:Um, both like energetically feeling
different and also tangibly things
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:are very different in my business.
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:Like I've already had my, my best
year in business yet I've, I've
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:hit the revenue that I did in
:
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:previously my best year in business.
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:Um, well, I think technically just to be.
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:Technical here.
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:I'm probably 5K off my 2024 revenue.
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:Um, but you get the point.
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:Um, but yeah, I also wanna talk about
like this kind of concept of like big
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:grow in business or like when you have
what, you know, what the spiritual
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:girlies would call a quantum leap.
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:I wanna talk about that because that is
Yeah, definitely something I feel like
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:I've kind of been in the experience
of, in my business, I feel like.
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:From the, not necessarily from
the outside, but from like
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:the results side of things.
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:Like a lot has shifted in a short amount
of time, but it's not been a short amount
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:of time that I've been working on this.
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:Do you know what I mean?
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:Like, I've been in
business for five years.
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:I've been making.
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:Um, six, six figures in my business for
three, maybe even four of those years.
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:And I'm only saying that to demonstrate
that I'm not brand new to business, right?
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:Like I've been doing this, I've been
sustaining myself for quite a while.
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:I know what I'm doing.
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:I know how to deliver my service.
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:I know how to run a business,
those sorts of things.
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:But.
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:I've been putting in the work, doing all
of the the reps, creating the systems and
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:the processes, and expanding my capacity.
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:And I feel like you'll probably know
this well as a business owner, is
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:that there can be this period of time
where you feel like you're doing all
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:of the work and you're not seeing
the results for it, and that's just
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:kind of where you have to really.
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:Show up and just trust that those result,
those actions are doing something.
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:Because over time they will compound
and then out of nowhere the results
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:will kind of start to show up.
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:And I feel like that has been my
experience so far this year in business.
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:And um, yeah, it's, I've definitely
had to like expand my capacity
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:to receive those changes.
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:And there's still the sense of like.
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:Can I hold this?
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:Which like, I know I can hold it.
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:I know I'm capable of that, but.
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:I feel like when you go through
big periods of, of growth in your
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:business, there is that little
wobble where you're like, okay,
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:I've been working towards this.
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:Like I know, I know that I've earned this.
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:I know that, like this is what I wanted.
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:But then you have it all and you're
like, shit, I have to restabilize myself
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:to hold this like bigger business.
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:I need to be able to
hold more responsibility.
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:I need to hold more money.
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:I need to hold more clients.
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:I need to hold my boundaries better.
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:Like there's so much there.
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:And.
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:Yeah, this is kind of like what I've been
working through over the last few months.
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:And I also feel like that taking
that break from social media,
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:from content, from showing up in
other places was necessary for me
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:to, um, to be able to expand that
capacity whilst also continuing
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:to serve my clients and also just.
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:Like, I just really felt that's, that's
what I desired in business was to like
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:slow down from a lot of the, a lot of
the like fast food style social media.
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:Like, I dunno about you, I mean, I
do know about you and I'm sure you're
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:feeling the same way because I have
felt this kind of shift in the online.
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:Space that like, especially when it
comes to like business content that
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:you are using to inform your business,
inform your strategy, inform how you
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:show up this like quick fix like frigging
Instagram, like reels with , let's
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:jam fucking all this advice into the
caption, blah, blah, blah, blah, blah.
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:It's so overwhelming on the nervous system
and I'm just not here for it anymore.
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:I don't know, like one of my.
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:One of my goals at the moment and
something that I'm working towards when it
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:comes to like my content and um, marketing
strategies and things like that, is I
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:don't wanna be showing up in that way.
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:Like, I just don't, like, I wanna,
I wanna create content on Instagram.
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:I do, I wanna show up there.
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:I like creating Instagram content, but.
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:I don't want to, I don't wanna
do that from like a place of
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:necessity and to be like, this is
my strategy for lead generation.
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:This is my strategy for like
selling my services and my offers
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:and blah, blah, blah, blah, blah.
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:And that's also not gonna
be the truth for everyone.
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:So if that doesn't resonate,
like there's no one way, like
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:everybody is so different.
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:Everybody's experience is different.
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:Everybody's passions and natural
strengths is so different.
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:But just for me, especially like
in this, the season that I'm
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:currently in, that just feels so.
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:So uninspiring.
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:And so something that I'm really
working on is like, cool, where are the
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:other systems and the other processes
and pieces of content in my business
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:that I can use in place of that.
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:And so that when I show up on those
platforms, it's because I want to,
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:it's not because I'm like, okay,
I need to post my three reels this
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:week, otherwise I'm gonna have no
clients next month sort of thing.
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:Which also gratefully, that's
not my business model either.
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:So that's.
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:Also really great, really great for
me as someone who has like retainer
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:clients, long-term clients, like majority
of my clients have been with me for at
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:least three, four years sort of thing.
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:Um.
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:Yeah.
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:Okay.
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:I just went on a bit of a tangent,
but that has kind of been like
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:the last little, um, last little,
like six, six or so months.
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:And, um, something that I wanna
speak into as well around this, which
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:is obviously the, the title of the
episode, at least I think it's gonna
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:be, is this like energy of hiding.
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:Because I feel like in my business
I have had this energy of hiding,
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:which I didn't really realize
that's what I was doing and.
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:I'm still unpacking it to be honest.
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:Like I feel, I feel like I
have, um, explored a lot of this
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:and I'm also like, okay, cool.
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:There's still some stuff there for me
to me to move through, but I feel like
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:I've really had this sense of hiding
in my business of like not wanting to
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:show up and like for people to see, not
necessarily like who I truly am, but maybe
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:like what I've built in my business and.
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:I was having this conversation with,
uh, one of my dear friends and my
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:long-term clients the other week.
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:I was like, I have this thought
of, I wonder what people think
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:of me when they look at my social
media profile in the sense of like,
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:what do they think of my business?
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:Like, who do they think I am?
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:Like, do they think I have lots of clients
or absolutely no clients, or do they think
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:I make like a million dollars or like,
you know, $2,000 a month sort of thing?
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:Like, I just wonder because
I feel like I don't.
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:I don't show a lot of that and not,
not, not saying like I need to, I need
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:to tell everyone online how much money
I'm making so they know I'm a legitimate
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:business owner, but I am really proud
of the business that I have built,
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:and I am really proud of what I do
and what I support my clients with.
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:And I feel like I sometimes
hide that online and.
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:I do feel like it's maybe a sense
of like, fear of being seen,
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:a fear of owning my success.
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:Maybe even around like the
responsibility that comes with that.
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:Like if I'm, if I'm holding all
this shit in my business, but
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:no one can see it, then no one
can see if I fail sort of thing.
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:Um, and so that has been something
really interesting that I've
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:kind of been like navigating.
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:And also, yeah.
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:Something that I invite you to, to
lean into as well is like, where are
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:you not showing up in your business?
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:Because you don't want to be
responsible for things you don't
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:wanna be seen in your responsibility.
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:Maybe that might resonate, it might not,
but it's definitely something that has
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:come up for me, especially as I've been
like in a season of growth in my business.
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:And so a few things that have really
helped me, um, help me like kind of
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:navigate this as well is the mindset
shift of , I am not my business and.
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:Becoming like way less emotionally
attached to the decisions
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:that I make in my business.
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:Um, the mantra that I've kind of been
living by recently is it's not that deep.
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:Like it's really not that fucking deep.
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:We're just running these online
businesses, posting some words online.
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:It's not brain surgery.
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:Like it's not that fucking deep.
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:Send an email, write a
post, put up a sales page.
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:Like we don't need it
to always mean so much.
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:And I also think this is
a concept of kind of like.
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:Almost like having a life
outside of your business.
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:And I also wanna stress, like I
know obviously and for myself,
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:like I'm just a normal girl.
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:Like my business is what sustains me, my
lifestyle, it earns me money, which like
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:provides the food that I feed myself and
the roof over my head and everything.
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:So it's , yeah, it's important.
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:But, , I've just removed a lot of the
emotional charge around decisions in
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:my business and I'm just like, cool,
this is a business decision I'm gonna
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:. Make a business decision, , take
some action sort of thing, and
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:not have this be something that
creates so much meaning about me
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:and who I am outside of my business.
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:, And something that I like, love to think
about is that everything is fixable.
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:If something goes wrong in
business, you can just fix it.
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:Like no one's gonna die sort of thing.
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:Like we can fix it.
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:Some problems are obviously
bigger than other problems,
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:but . Nothing is an emergency.
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:Everything can be fixed.
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:, Which I don't know, , I honestly
feel like a lot of people kind
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:of need to realize nothing is an
emergency, like in the online space.
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:I mean, there are some things, like I
said, that are more important to others.
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:We deal with people's money and
those sorts of things, and that is
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:very important and it's so important
to have the integrity around that.
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:But I just think we would get so
much more done in our businesses,
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:not from a toxic productivity point of
view, but we would get so much more done
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:in less time so we could actually go
live our fucking lives off the screen if
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:we, if we just like removed some of the
fucking charge around what we're doing.
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:Um, and so that has been really
supported to me as I'm kind of, um.
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:Yeah, over the last few months and a
few other things that I just wanted to
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:, reflect upon and share with you that have
been supportive for me is, , and what
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:I've been kind of doing in this season
of growth is like a lot of the boring
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:stuff that felt too boring, too heavy.
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:Like I can't be fuck to doing that.
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:I've just been doing it so much of what
I can, . Thank for my, , growth is the
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:fact that I was just like, okay, cool.
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:If I want this type of business, if I
want a business where I'm making like
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:multiple six figures making like 30,
40 KA month sort of thing, like I need
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:to build stuff that can hold that.
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:I need to take my business as seriously
as I take my client's business.
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:And so I really started focusing
on my systems, my processes,
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:my team, my boundaries.
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:All of those things that I , preach to
my client, but maybe wasn't doing to
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:the full extent for myself, which I'm
sure a lot of us can resonate with.
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:Um, and it's not fun.
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:No one wants to sit behind a screen
and write out like a freaking
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:20 page SOP document on all the
different areas of their business.
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:But especially for me and my business
model where I have other people in my
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:business doing, doing work, . And the
type of work that they're doing for me,
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:like that needs to be fricking crystal
clear if I wanna retain my clients and
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:keep them happy and things like that.
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:So it was all that really boring
stuff that I had to do, and I just
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:kind of like removed the charge.
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:, I'm a business owner.
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:Not everything is that fun.
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:I'm a sit down.
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:I'm gonna put some nice music on,
maybe I'm gonna burn some incense.
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:I'm gonna make myself a nice
coffee, a matcha, a cacao, and
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:I'm just gonna get to work.
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:And I did it and , what do you know?
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:It actually got me the
results that I was after.
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:So, um, I wrote about that in an email
actually, , that I sent out to my
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:list that's scheduled to go tomorrow.
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:That sometimes we just need
to , pull up our big girl panties
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:and do the boring shit in our
business that we know is necessary.
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:And sometimes we can get caught up
with everything needing to feel aligned
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:in business, that we actually avoid
doing the hard, challenging things that
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:are necessary for sustainable growth.
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:, Yeah, something to think about there.
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:, Okay.
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:I think, I don't know, this has been a
random riff, guys, but I think that's
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:all I wanted to talk about today.
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:, I'm really excited to continue
showing up on this podcast.
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:I'm gonna really listen to this episode.
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:I might forget, delete it and start again.
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:I might not.
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:Oh, you'll only know.
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:, But there are currently a few things
that I wanted to update you on.
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:, As I mentioned, a big focus for myself
and my business at the moment is around
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:really sustainable marketing channels
and a combination of showing up where
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:I feel excited and also where I can be.
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:Consistent.
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:And so at the moment that is on my email
list and obviously now this podcast as
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:well, so I am sending out a weekly email.
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:, My email series is called Unfiltered
and I'm really diving into showing
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:you behind the scenes of both, like
my business, what I'm doing in my
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:business, . Thought, , thoughts that I'm
considering, like what strategies I'm
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:using and then also what is happening
behind the scenes in my client's business.
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:What's working for them, what
are the conversations we're
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:having and those sorts of things.
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:So strongly encourage you to
sign up to get those emails
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:in your inbox once a week.
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:Um, and then obviously the podcast,
I'm gonna be aiming to do weekly
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:as well, and currently there are
two ways that you can work with me.
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:The first is my partnership offer.
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:This is my high touch combination
of business strategy and
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:done for you implementation.
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:, , We can support with like launch planning,
day-to-day operations, offer strategy, all
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:of those things as well as building out
all the systems and funnels and backend
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:tools and everything in your business.
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:To actually be able to have
the plan and also implement it,
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:which is the most important part.
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:And the second is one to many mastery.
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:This is my signature group program
that helps you take your expertise and
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:package it into a scalable group program.
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:I'm gonna be opening the doors to
this in the next couple months.
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:So there's a link to join the wait list
below if you would like to join us.
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:Um, there's gonna be a special
bonus to everyone on the wait
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:list and I'm really excited to.
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:Reopen the doors to one
too many mastery soon.
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:So yeah, that is it for today.
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:Thank you so much for joining
me and I would love to hear your
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:reflections on this episode.
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:So be, be sure to jump into
my, my Instagram dms and let
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:me know what you thought.
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:I'm gonna go take my dog for a walk
now because he is going crazy and
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:staring at me like a cuckoo boy.
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:Okay, bye.
