Episode 12

full
Published on:

27th Aug 2025

10 Ways to Use AI in Your Business (Beyond Content Creation)

Inside, I’m sharing:

  • How I actually use AI for myself and clients (it’s not writing captions)
  • A bunch of behind-the-scenes hacks that make running your business way less clunky

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Transcript
Speaker:

Hello and welcome back to

the Spacious Scaling Podcast.

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I am so excited for today's

episode because we're gonna

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be talking about AI and.

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We are going to be talking about

how to use AI in your business

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that is not related to content.

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And I'm really excited for this because

I feel like a lot of the conversation

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out there when it comes to using AI

to like, um, you know, get your time

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back and streamline things, it's

like, how can you use it for content?

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All right?

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Like, how can you use it to repurpose

your long form content into short form?

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How can you use it to create

like attention grabbing

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hooks and all of that stuff?

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And I think for a lot of people

that I work with, it can fuel.

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So more inauthentic or out of integrity

to be using AI for creating content.

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And so I wanted to open up this

conversation and give you a few ideas on

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how you can still use AI in your business

to buy back some time, but without

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using it to replace your own voice.

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So I am excited to dive into

today's episode is going to

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hopefully be a short one.

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It's like 8 59 and there's a

yoke class I wanna go to at nine.

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30, and I'm still like halfway

through my coffee that I'm

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drinking while I film this episode.

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So we're just gonna see how it's gonna go.

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But anyway, um, so I'm gonna

dive into a few examples of how

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you can use AI in your business.

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But firstly, what I wanted to share with

you is how I do use AI when it comes

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to content, because I don't use it for

like, creating content from scratch.

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And I think there are definitely, like,

you can obviously train AI and give it

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all your content and do all of that too.

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Have it help you create content that

does sound like you, but I do know from

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like an energetic perspective, that

doesn't necessarily feel good for me.

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So there are ways that I still use it

when it comes to content that isn't like

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completely creating things from scratch.

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So, um, how I'm using it in my business.

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Is I, so I'm obviously

recording podcast episodes.

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I'll use AI to take the transcript and

create some show notes out of that.

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I will also use it to create a blog

post because I don't really share like

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blog posts with my organic audience.

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And the idea there is around getting

some like SEO traffic going and

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it's using, essentially it's just

tidying up the transcript and

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putting it into a blog format.

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So that feels good for me.

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Um, I will then also use it to, so

I am very much a verbal processor.

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I love to like, talk things out.

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I am self projected in human

design, self projected projector.

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So like I do find a lot of

clarity from using my voice.

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And so I like to use AI to like take

voice note transcripts and summarize

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those, those uh, pieces of like that

content from the voice note into like a

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written piece and just like tidied up.

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Um.

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And like pull out anything from

there that I can then go and

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like create proper content with.

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So those are like a few little examples

of how I am using AI to create content.

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Sometimes I will ask it for like ideas

and things like that, but I find that

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I never actually use what it gives me.

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And I'm just like wanting to kind of

get some, there's like an idea on my

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mind that I'm not a hundred percent.

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Clear about, and I need to just like

be in process of like, trying to get

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that out, seeing like what the AI will

tell me when I'm like asking about this

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topic and then I will just go ahead and

write something myself most of the time.

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So anyway, that is that.

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So I think I've got 1, 2, 3, 4.

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I think I've got like seven or

eight different things here.

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I'm not, I'm not quite sure.

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I've handwritten it down on my remarkable.

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So, um, it's a bit messy.

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Anyway.

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So, um, actually on the topic, what

I also like to do is hand write on my

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Remarkable, which I purchased a few

months ago and it's been the best purchase

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ever, but hand write on my Remarkable.

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And then I use the tool in the Remarkable

to change my handwriting to written text.

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And then I copy that and I

put it into ai and I say like.

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Tidy this up, make this make

sense because a lot of the time

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when it converts my handwriting,

it, um, it's not, not correct.

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And like my notes are a bit

kind of all over the place.

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So I will get it to do that.

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And then I'll edit the output from,

um, either straight from remarkable

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if like I've written something pretty

comprehensive or from ai if, um, I've kind

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of got some gaps that I need to fill in.

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Anyway, back to back to the points.

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Let's dive in.

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So first couple of points, um,

are around program delivery.

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If you're running like a coaching program,

like whether it be one-to-one or, um, a

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group program, and also the order of these

are not necessarily in a particular order.

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So the first thing that you can do

is you can use AI to help you with

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summarizing your call recordings.

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So whether this be like your

one-to-one calls with clients or

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your group calls, what you can do

is you can take the transcript.

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Um, so you obviously need to record the

call somewhere, grab the transcript, and

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then take that transcript, pop it into

your AI tool of choice, whether that be

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chat, GPT, Claude, maybe you've got like

a note taker, which has an AI feature

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on it, and pull out the highlights.

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I also really like, especially if it's

a group call and it's like a hot seat

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style group call where multiple people

are asking questions and getting answers.

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When you upload the call, it's always

really nice to like have some written

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text underneath that says like.

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You know, so and so asked this question

at this timestamp, so that way if

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anyone is wanting to revisit the call

and revisit the coaching that you gave

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them, they don't have to click through.

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They can see exactly in your

notes when their timestamp was.

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So that is really cool.

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Um, but then like putting in the

highlights, putting in like what

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questions were asked and things like that.

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Especially if you do a lot of calls

in your group, maybe people aren't.

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Able to attend live.

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They also might not wanna watch all of

the call recordings so they can easily see

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like, what's the topics that's discussed

in those calls, and just making that

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recording a bit more accessible to people.

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Um, something that I also do

with clients a lot is finding

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patents in their, like intake

questionnaires, onboarding forms, so.

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I think in your business onboarding

forms can have like multiple purposes.

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So obviously we are like gathering

a lot of information on the people

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that have joined the program, like

what their struggles are, um, what

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they're wanting to achieve and things

like that so that you can track.

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Their progress, and especially if

you have like a program promise,

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which I recommend everyone does,

having an onboarding form helps you

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kind of track where people are at in

terms of the program promise as well.

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But where AI can come into this is that

you can, um, get the responses from

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your intake forms, pop them into ai.

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And ask it to like, pick up any, sum,

any, um, patterns and like summarize

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what themes are coming up in those,

um, in those forms, especially

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where you have like open text, um,

like long form kind of answers.

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So obviously if you have something

on your form that is like a

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tick box, yes or no, or select a

category, it's really easy for.

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In whatever tool you're doing to

be able to see like how many people

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have responded with a certain answer.

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But when it's like long texts where

they can just free write, that is

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where it can come in handy to help

pick up any themes and things like

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that because it's gonna be a bit more

tricky for you to see that on your own.

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And so, um, that is a really.

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Um, really great tool

and also with clients.

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This is really helpful if you are in a

launch and there's something I'll tell my

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clients to do all the time is that we'll

go through their onboarding form and pull

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out like pieces in there that are really

helpful for them to then create content

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when they're in a launch for that program.

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So I would like, that is probably

my number one recommendation.

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It is so helpful, um, to do that.

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Okay.

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The next thing is to help you

break your IEP into a framework

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slash like digestible chunks.

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So this is really helpful and something

that I teach in my program, one to

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many mastery, is that when you're

creating your offer, you wanna have

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like a signature framework that you're

taking people through within the offer.

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Because it kind of, especially if you are

like maybe more on like the spiritual,

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like conscious side of business and it's

not just like, you know, 10 steps to like

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launch a website or something like that.

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And it's a bit more like.

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Energetic, transformational.

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Having a framework that you guide

people through kind of helps 'em

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ground what you do into a bit

more of like a tangible process.

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Right?

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And so that can also be something

that is really tricky to put together

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if you are delivering something

like that sort of transformational,

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um, where it's not like, you know.

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More like business or like

learn a certain skill, right?

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It can be hard to

communicate that with people.

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So having a set framework that you

guide people through is so helpful.

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And so what you can do is when

you're using AI is give it some

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of your content that's actually

like in your program or, um.

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In your course, or you might wanna

like do a bit of a, a back and forth

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conversation if you are mainly working

one-to-one with people and you don't have

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prerecorded content, but get it to help

you to break it into like a three to like.

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Five maximum step framework so

that you can then use that when it

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comes to a marketing your offer,

and b, also like taking people

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through the process of your offer.

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And so, um, that is something

that I dive into in detail in

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my program, one to many mastery.

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So there is a wait list in the

description if you do wanna join.

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'cause I, we'll be relaunching that soon.

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Um, but that is a really great.

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Tip.

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Okay.

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The next few things are a

bit more like rapid fire.

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So, um, you can use AI to help

you enforce your pol policies.

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So if you have a client who is maybe

asking for something that's out of

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scope or testing your boundaries a

little bit, you can give it your, um,

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you know, like your program guidelines,

your contract, that sort of thing.

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And ask it.

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Ask chat, GBT.

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Claude, whatever you're using, um, ask it

to help you, like draft a response email

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or something like that to, um, gently but

firmly push back, um, on a client who's

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maybe testing you a little bit There.

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Something that I actually use

AI for a lot is, um, formulas.

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So, um, I mean this might not be relevant

to you if you don't spend a lot of

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time in like spreadsheets and Airtable

and stuff like that, but I do create

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a lot of like formulas in spreadsheets

and in Airtable to kind of display the

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information that I wanna display in

both mine and my client's business.

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And I will use AI to help me with.

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Um, creating the formulas that I need

to have in there, especially if they're

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getting like a little bit long and

complicated and I don't wanna break them.

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Or if I do break them and then I'm

like, shit, this is not working.

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I'll give that formula to,

um, to my AI tool and say,

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Hey, this is what I wanna do.

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This is what all my fields are called.

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Here's my formula.

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Can you help me fix it?

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Or like, can you help me

create a formula for this?

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So that is really great.

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You can also just use it for

like basic tech questions.

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If you're like, I don't know how to do

this thing in Kajabi, how do I do it?

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You can just.

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Pop it into your tool, your AI

tool, and ask it to help you.

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I find like the answer that you

get is a lot better than if you're

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just gonna Google how to do that.

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Um, sometimes it's not a hundred

percent correct though, so, um,

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which is a little bit annoying, but

I find my, most of the time it'll

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point you in the right direction.

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The next thing is around

like formatting text.

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So this is, I don't know, this

might be a bit of a niche example,

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but if you are like, you know.

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Copying like information from one

place to another, and maybe it's

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like really hard to copy the text.

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Um, and you don't wanna like sit

there and manually write it out,

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like, you know, letter by letter

to make it formatted correctly.

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You can just use your

freaking AI tool for that.

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Um, and so the niche example that I have

is that the other week I, a client had

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like all these sessions in her calendar.

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We needed to write it out, um, to put in

the email for her onboarding sequence.

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And rather than looking at the

calendar and like writing out day by

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day what it was, I just searched the

name of the event in her calendar.

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So they all appeared in a list.

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I took a screenshot of it, I uploaded

it, chat, GPT, and I said, write

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out all these dates in this format.

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And I just gave it like day,

day, month, month, month.

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And then like the name of the call

and then it spit it out and then I

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could just copy and paste it into

the email, which I was impressed with

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myself 'cause I was really smart.

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Okay.

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Um, final two things here.

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One of 'em that I've kind of already

touched on, but um, the next is

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your like team meeting agenda.

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So if you have like a virtual assistant

or you have someone supporting you in your

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business and you like go through and you

discuss all this stuff, this will often

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come up for myself and clients because we

will have like an agenda for our meeting.

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And then we'll discuss

all of the details of it.

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And I don't wanna sit on the call

and have to remember to write down

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everything that they say because I wanna

be fully present in the conversation

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so that I can be offering them like

strategic help and like picking up

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on any maybe like things that need to

shift in them for this to be a really

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successful offer or launch or whatever.

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And so you can then use AI to, um, recap

like all of the details on the call.

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And I do this so often.

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I will go into my AI tool,

I use Fathom for meetings.

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Um, sometimes I'll copy it into

chat GBT depending on like how much

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content and detail is in the call.

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But I'll use Fathom and then I'll ask

it to, um, I'll be like, Hey, I know

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we had discussed this with our client.

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What was the final price

that we decided on?

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Again, I feel like you kind of

need to double check sometimes,

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um, if you're not entirely sure,

and it can be helpful to like.

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Um, skim over the transcript.

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But, um, yeah, that is really helpful

for like pulling out details and

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then just doing a bit of a like

summary recap on the meeting as well.

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And then the final thing is if you

are like me and you are a verbal

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processor, I cannot recommend enough

voice noting a brain dump of stuff into

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like your notes app straight into, um.

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Straight into your AI tool, into like

the, um, voice noting feature on your

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iPhone, whatever you use, voice noting

it somewhere, taking that transcript.

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Putting it in and then say like,

give me a summary of this, or

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like, I am feeling this way.

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I've just voice noted all my things.

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Can you please summarize it and help

me with the best course of action?

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I mean, I don't really use chat GPD

for like helping me with like the best

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course of action kind of question,

but you might find it helpful.

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I just find it really helpful

to have a summary there so I can

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kind of get all my thoughts outta

my head and then see a recap of.

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What the hell I'm thinking.

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So those are all of my tips.

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If you have any, um, any other ways that

you are using CHATT in your business,

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it's not content related that I haven't

touched on today, I would love to know.

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So send me a message on Instagram

and also, yeah, I would love

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your feedback on this episode.

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If there's anything that kind of surprised

you as a, a use case for uh ai, that's

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really simple, let me know as well and

I will chat to you in the next episode.

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Okay.

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Bye.

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Steph Dunn